It’s easy to be cynical about re-branding, with plenty of stories of focus groups who spend massive amounts of time and money to create a new image which is sometimes worse than the original…….
But we decided that it was time our marketing materials matched the quality of our music, so we courageously set off on a re-branding quest.
First job was to choose a partner to work with, and we were lucky to find Source Creative. A Blackburn based company, they listened to our ambitions for the orchestra, and created a variety of images for us to choose from. We chose the brushstroke, as it represents the shape of the orchestra, and also conveys movement, life, and art.
It also gives us a shape that we can use as a “frame” for images appropriate to the concert. This time it’s Star Wars. Next time it may well be Sleeping Beauty. We’ve used this frame on our publicity and concert programme.
With the new brand we were ready for a new website. Web Design by Magic have looked after our site for a number of years and are always a pleasure to work with. The new site is a complete redesign, with the new branding and a new structure to make it easier to find the things you need. We’re very pleased with it; we hope you will be impressed as well.
Love it or hate it, our new brand is here ………. We just hope you’ll love it!!